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JEX x Van Vliet Demolition

Type

Industrial demolition contractor

Industry

Demolition work

A global position

Van Vliet has been active as an industrial demolition company for more than 85 years and now operates internationally, with branches in Europe, the Middle East, and Singapore. From its headquarters in Gorinchem, the company wanted to increase its international brand awareness without putting additional pressure on its own team. That need prompted them to enter into discussions with JEX. Together, they sought a scalable and efficient way to establish new contacts in a growing global market.

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Meet Van Vliet Demolition

Van Vliet has been active as an industrial demolition contractor for more than 85 years and now operates internationally, with branches in Europe, the Middle East, and Singapore.

Meet Van Vliet Demolition

AI-driven working 

Previously, Van Vliet did all cold acquisition itself, but internationally this proved no longer feasible. In discussions with JEX, it became clear that AI-driven sales was the right step to take. That's why the team started using multiple AI Sales Agents to automatically reach new leads and make their brand visible to international prospects. The initial effects were immediately noticeable: more responses, new customer appointments, and increasingly frequent comments that people were already familiar with the Van Vliet name. This increased confidence that this approach could strengthen their market position.

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“The initial effects were immediately noticeable: more responses, new customer appointments, and increasingly frequent comments that people were already familiar with the Van Vliet name.”

Nick van Vliet

Business Development Manager

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Results and collaboration 
with JEX 

The collaboration with JEX is structured and focused on continuous improvement. Every two weeks, the partners discussthe results of the campaigns: how many leads came in, whether the target group needs to be refined, and which texts need to be optimized. The AI Sales Suite now provides a steady stream of new contacts and helps increase brand awareness without requiring any additional time investment from the team.

Van Vliet sees opportunities to further deepen the collaboration in the future, including in the area of consultancy, so that they can further strengthen the marketing side of the company.

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