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AI-driven working
Previously, Van Vliet handled all cold outreach himself, but this proved no longer feasible on an international scale. In discussions with JEX clear that AI-driven sales was the right move. That’s why the team launched multiple AI Sales Agents to automatically reach new leads and raise brand awareness among international prospects. The initial results were immediately noticeable: more responses, new client meetings, and increasingly frequent comments that people were already familiar with the Van Vliet name. This strengthened their confidence that this approach could reinforce their market position.
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“The initial effects were immediately noticeable: more responses, new customer appointments, and increasingly frequent comments that people were already familiar with the Van Vliet name.”
Business Development Manager
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Results and collaboration
with JEX
The partnership with JEX is structured and focused on continuous improvement. Every two weeks, the partners review the results of the campaigns: how many leads were generated, whether the target audience needs to be refined, and which copy needs to be optimized. JEX CORE Sales now JEX CORE Sales a steady stream of new leads and helps increase brand awareness without requiring additional time investment from the team.
Looking ahead, Van Vliet sees opportunities to further deepen the partnership, including in the area of consulting, to further strengthen the company’s marketing efforts.
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