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JEX x Bestronics

Customer

Bestronics

Type

Electronics manufacturer

Industry

Electronics

Use

JEX CORE Sales

Working together since

April 27, 2026

Result:

40%+ response rate to emails
15 to 20 appointments
New contracts

A larger network starts with AI

Potential customers who come to you on their own. You don’t say no to that. But a larger network requires a different approach.

At Bestronics, new business had long come in almost by itself. As a result, the company rarely went out actively looking for new customers. Still, it wanted to take a targeted approach to the market. But how do you go about that smartly?

According to Bestronics, there was no need to reinvent the wheel. With JEX CORE Sales , AI does the legwork.

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About Bestronics

Bestronics manufactures printed circuit boards and supports customers throughout the entire process—from assembly and housing to testing and programming.

About Bestronics

On autopilot

Cold calling? Easier said than done. Especially when you have to find the right contact person yourself first. And then you also have to get your foot in the door. That’s often the hardest part.

At Bestronics, “ JEX CORE Sales ” takes care of that tedious preliminary work. The software automatically selects promising companies within the target audience, identifies the relevant contacts, and sends out personalized emails. The follow-up process also runs automatically.

As soon as someone shows interest, Bestronics steps in. This gives the sales team a head start right away and allows them to engage in conversation immediately.

And that AI does the groundwork? Few people realize that. That’s nice.

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Not a bust

A response rate of more than 40% on 200 emails sent. Bestronics didn't see that coming. And that wasn't all. The campaign resulted in 15 to 20 appointments.

Sometimes there’s even a familiar name among them. Bestronics had tried several times before to reach a company in the region—without success. Through JEX CORE Sales , the email ended up with a different contact person. This time, it actually worked.

That same week, the company came by and signed the contract. They’ll be working together over the next few months. That says a lot. In this industry, you don’t just switch suppliers on a whim. A printed circuit board contains a lot of data and expertise. That’s why switching is such a big decision.

And if you compare JEX CORE Sales to a trade show? Then the math speaks for itself. Bestronics attends a trade show two to three times a year and invests heavily in them. The investment in JEX CORE Sales is smaller.

With a broader network, concrete commitments, and new agreements, that investment has already paid for itself. No stock market can compete with that.

So, coming home empty-handed? Definitely not.

Talk to the right people and close valuable deals

JEX CORE Sales It automates the start of your sales process. The AI-powered software identifies suitable companies, reaches the right contacts, and automatically makes the initial contact. This allows you to focus on sales calls and deals.

To JEX CORE Sales

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