From cold acquisition to smart sales
BR Containers was founded in 2002 and has grown from a regional container supplier to an established player with ten trucks and a location in Zwijndrecht. Managing Director Frank Penning explains: "Previously, our four account managers visited companies every day for cold acquisition. That took a lot of time and did not always yield the desired results. JEX now takes care of that part entirely.”
Since implementing the AI Sales Suite, BR Containers has seen a nearly 10% increase in appointments with potential customers each week. Leads come in directly through JEX and are distributed among the account managers. Within two business days, they are sitting down with new customers. "The collaboration is going smoothly," says Frank.
“If we see areas for improvement, JEX and our contact person Walter address them immediately.”
Operations Manager BR Containers
Ready for the future
The collaboration with JEX has not only helped BR Containers to work more efficiently, but also to look further ahead. The company wants to expand into new regions.and is working with JEX to identify the most promising areas. "JEX helps us to grow in a targeted way using AI," says Frank. "We expect to further expand our fleet in 2026, thanks in part to the customers we are attracting through JEX's AI Sales Suite."
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