Sponsorship as a strategic growth driver for
MP Motorsport has been training talent from karting to Formula 2 for many years, with one clear goal: progression to Formula 1. From their workshop in Westmaas, they prepare all cars and drivers for the new season. Motor racing requires major investments, with sponsorship playing a crucial role. Using JEX's AI Sales Suite, MP Motorsport actively targets companies that have an affinity with motor racing but were not yet familiar with the team. This creates new relationships that contribute to the budget and provide scope to continue building on performance at the highest level.
"Thanks to the AI Sales Suite, we can build new partnerships. We have already achieved this with three or four new parties in a short period of time."
Marketing & Communications Manager
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AI Sales Suite in practice
Together with JEX, MP Motorsport started a targeted brainstorming session to develop a strong sponsorship campaign. After working out the strategy, it went live. Structural follow-up by the team yielded concrete results.
New sponsors make it possible to attract better drivers, invest in innovation, and further accelerate the development of the cars. AI does not act as a replacement, but as a reinforcement of the team's commercial foundation.
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